This year, we’re dealing you in to better ways of communication with a full deck of ideas for using Vyond. Here are four ideas for using animated videos in human resources to communicate in a more engaging way:

1. Explaining Benefits
2. Onboarding
3. Introducing Processes & Tools
4. Employee Appreciation

Read on for examples and templates for creating HR videos in Vyond Studio!

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Animated Human Resources Video Ideas

1. Explaining Benefits

Benefits information is important but often dry and confusing. By adding a video summary to your job posts, onboarding materials, and open enrollment communications, you can serve up an effective primer of what your company offers.

Beyond being more engaging, videos that explain benefits and policies can go a long way in reaching employees who might otherwise be too uncomfortable to ask. By tackling sensitive topics—like mental wellness and parental leave—with on-demand video, you can better ensure the right employees are seeing it at the right time.

The example above—created in Vyond Studio—is available to Vyond customers as a customizable video template.

CUSTOMIZE THIS BENEFITS EXPLAINER

2. Onboarding

80% of employees say video would have a positive impact on the onboarding process, and it’s no wonder why. Video is one of the most effective mediums for explaining complex ideas in an engaging and focused manner. That clarity counts during a process like onboarding, which hits new hires with a ton of information at once. With video, you can provide your new employees with the critical information they need to know in a more engaging, easy-to-understand way.

The example above—created in Vyond Studio—is available to Vyond customers as a customizable video template.

CUSTOMIZE THIS ONBOARDING VIDEO

3. Introducing Processes & Tools

Instructional videos are often associated with more comprehensive training programs, but you can bring video-based learning into your organization without making a huge project out of it.

Sometimes, even a quick skill-building clip can go a long way in getting everybody on the same page with common practices and tools. In the video above, the speaker uses an annotated screen recording to show how their company uses Google Calendar to schedule meetings.

You can create your own version of this video if you already have a Vyond account.

CUSTOMIZE THIS TRAINING VIDEO

4. Employee Appreciation

Employee Appreciation Day falls on the first Friday of every March. Odds are, though, that your team is worth celebrating year-round.

Show your appreciation at special events (or everyday!) with videos like the one above. You can create custom animated characters that look like your co-workers, or take a mixed media approach that incorporates your favorite photos.

If you’ve already got Vyond Studio, you can use this video as a template to swap in photos of your own team.

CUSTOMIZE THIS EMPLOYEE APPRECIATION VIDEO

Create Your Own HR Videos

There’s an infinite number of ways to use video for Human Resources. All you have to do is get started. By creating your own videos for HR, you can tailor the information to your context while unleashing your creativity. Vyond Studio makes it easy for anybody to create media that moves. Give it a try with our 14-day free trial.

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Starting with a video template allows you to create content even more quickly by building upon pre-existing videos. With an animation tool like Vyond, you can easily adjust elements like colors, logos, and characters to match your brand.

Video makers who use Vyond Studio have access to a vast library of free video templates they can use. While Vyond requires a paid subscription, you can start a 14-day free trial here.

These four free video templates for small businesses offer up some fresh ideas and inspiration for agencies, freelancers, and entrepreneurs looking to up their video game:

• Event Invitations
• Video Resumes
• Business Proposal Videos
• Video Greeting Cards

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Video Templates for Small Businesses, Agencies, and Freelancers

Free Video Template for Wedding Invitations

Being a freelancer or small business often means that you have to wear a million hats: from accountant, to graphic designer, to sales, and beyond. To stand out from the crowd, add video to your toolkit! Whether you work in weddings or welding, you can create custom videos for clients through Vyond’s agency and producer program.

You can use this video template for wedding invitations when you sign up for Vyond!

GET THIS VIDEO TEMPLATE

Free Video Template for Resumes

Want to land a new gig? You’ll need a great resume to cut through the noise. Today’s job market is especially volatile and crowded. So, video can be a fantastic way to catch the attention of a hiring manager. A video resume allows you to add a personal touch while telling your story way better than a Word document ever could.

You can use this video template for resumes when you sign up for Vyond!

GET THIS VIDEO TEMPLATE

Free Video Template for Agencies

Make a great first impression by introducing your agency’s services through animation. Explainer videos can be a clear and engaging way to communicate with clients from proposals, to onboarding, to billing.

You can use this video template for agencies when you sign up for Vyond!

GET THIS VIDEO TEMPLATE

Free Video Template for Greeting Card

Relationships are the key to entrepreneurial success. Foster a sense of connection with your network of customers, friends, and mentors with greeting cards for holidays, birthdays, and more.

You can use this video template for greeting cards when you sign up for Vyond!

GET THIS VIDEO TEMPLATE

Make videos for your small business.

Whether you’re an agency, entrepreneur, or freelancer; you don’t have to do everything on your own. Vyond makes it easy for you to get in on the video age with custom animations you design yourself. You can get a quick start with one of our templates, or build your vision from scratch. Give it a try for 14 days, no credit card required.

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In large enterprises, sales enablement may be a formalized practice with staff dedicated to the cause. For small or medium businesses, however, sales enablement might be a more casual effort to keep feeding the ever-hungry sales machine.

Video is one of the best ways to substantially—and sustainably—support your sales team for a number of reasons:

1. Video is more engaging.
More than half of all viewers will watch a video to the end. (How many people are reading your white papers?)

2. Video makes complex ideas easy to understand.
Animation makes the most of visual thinking to communicate abstract concepts with clarity.

3. Video is easily personalized.
Sales videos can make meaningful connections when tailored to the unique needs of each lead.

With animated sales video production, you can bring the power of video into your sales organization without the costs of traditional live-action video. Get inspired by these four ideas for using video as a sales enablement tool:

• Sales Introduction Videos
• Account Expansion & Upselling
• Video to Replace PowerPoint Presentations
• Create Training Videos for Sales Enablement

Try Vyond for Free

Animated Sales Video Production Ideas

1. Sales Introduction Videos

With video, salespeople can cultivate a personal connection with their prospects, even before the first call. In this example, “Brad”—a sales development representative for the fictional company, Zodio—uses video to introduce himself in an authentic and personable way. By introducing ourselves with a more human touch, we can build trust in leads.

Pull this video into any existing Vyond account to get a head start on your own intro video. (Brad isn’t real, so you can totally copy his work without him knowing.)

CUSTOMIZE THIS INTRO VIDEO

2. Account Expansion & Upselling

Video is a fun and dynamic medium for convincing your most loyal customers to expand their account. When equipped with template videos like the one above, members of your sales team can upsell their clients in a compelling and engaging way. This video is a great example of how to delight customers using animation. (Keep an eye out, too, for its use of live-action webcam footage!)

You can load this sales pitch video into any existing Vyond account to use it as a customizable template.

CUSTOMIZE THIS SALES PITCH VIDEO

3. Video to Replace PowerPoint Presentations

When it comes time to seal the deal, most sales teams are still using static PDF versions of PowerPoint presentations designed for the big screen. Cut through the noise and engage prospects by sharing important information in a more dynamic way. Above, we can see just how easily a presentation template can be adapted for video and then tailored to the client with something as simple as a new voiceover track.

If you already have a Vyond account, you can use this sales video presentation to create templates for your own sales team.

CUSTOMIZE THIS SALES PRESENTATION VIDEO

4. Create Training Videos for Sales Enablement

Sales enablement is as much about training as it is about content development. With bite-sized microlearning videos, you can train your sales team on CRM systems, product knowledge, and essential skills like phone etiquette. Training videos like the one above are great for tackling single topics, building the groundwork for a comprehensive sales training program over time. This video also shows how animation allows for custom characters that better reflect your team.

Ready to give it a go? The video above is one of several templates that Vyond users can adapt into their very own training videos.

CUSTOMIZE THIS TRAINING VIDEO

With Vyond, Sales videos are as easy as 1-2-3.

Help your Sales team seal the deal with Vyond: the leading sales enablement video platform for do-it-yourself animation. Vyond makes it easy for anybody to create their own animated videos. With its robust team collaboration features, Vyond Studio allows you to deliver sales videos that scale by empowering Sales to personalize, customize, and fine-tune content themselves. Create your first animated video today with a free 14-day trial of Vyond.

FREE 14-DAY TRIAL OF VYOND

Video taps into visual thinking better than any other medium. As a result, abstract ideas become easy to understand.

All year long, Vyond has been dealing readers into better business communication with a full deck of 52 ideas for animated videos. And, today, we’re highlighting the toughest topics to turn interesting.

Short videos can be a powerful tool for answering complex questions like:

• What are stock options?
• What are the stages of money laundering?
• How do I report expenses?

Moreover, video is a great way to take your presentations and reports to the next level. Read on for four fresh examples of videos for finance and operations!

Videos for Finance & Operations

What are stock options?

Stock options are a powerful way to let employees share in the success of a company. Therefore, it makes sense that startups often offer them. These benefits can be confusing for some new hires. So, creating a short video tailored to your company’s offer can go a long way!

This stock options explainer video is available to Vyond customers as an editable template.

EDIT THIS VIDEO

What are the three stages of money laundering?

The three stages of money laundering are placement, layering, and integration. Money laundering works by making dirty money untraceable. Then, that money can be re-introduced to the economy. Money laundering relies on moving money through lots of different companies. So, all organizations should train its employees to prevent money laundering.

Anti-money laundering training can be pretty confusing. So, it makes good sense to reach for video in order to engage employees.

This anti-money laundering video is available to Vyond customers as an editable template.

EDIT THIS VIDEO

How do I report expenses?

It’s important to get expense reporting right. But, for many employees, expensing remains confusing and unclear. Explainer videos are an opportunity to make these policies easy to understand.

Vyond makes it easy to edit your videos. So, you can ensure employees have up-to-date information.

Take presentations to the next level.

Have you ever suffered from death by PowerPoint? Indeed, static slides will kill even the most interesting presentations. But, a webcam recording isn’t always enough to bring presentations to life.

With Vyond, you can punctuate presentations with playful animation. Further, you can boost understanding of the material by illustrating key ideas in an illuminating way.

For example, watch the video above. Vyond’s marketing communications manager used GIFs to accentuate their presentation on social media video marketing.

Make your own videos for finance and operations.

Move over, marketing and sales! There’s a new cool kid in the office. To sum up, topics related to finance and operations don’t have to be boring. Certainly, they can be dynamic, distinct, and downright delightful. Vyond allows anybody to quickly create content with customizable video templates that represent hundreds of industries. Start making media that moves with a free 14-day trial of Vyond Studio.

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Vlogging has come a long way since its inception during the early days of YouTube. Still not sold? Ask the 22,000 YouTubers with over a million followers!

No matter where you’re sharing video content, vlogging can teach us some invaluable lessons about building a personal connection with our audiences. When we share our own experiences and document compelling stories, we can engage viewers in impressively impactful ways.

Even if your goal isn’t to become a viral vlogger, you can co-opt the vlogging style with video content that tells a story. Businesses can learn a lot from vlogging in particular about creating serialized content and crafting consistent messages throughout their content. Even internally, vlogging can be an exciting medium for communicating with your team: from telling customer stories to sharing company updates.

With Vyond Studio, you can take your videos to the next level with dynamic animation and mixed styles. Here are four ideas to get started:

1. Travel Vlogging
2. LinkedIn Cover Stories
3. Food Vlogging
4. Animated Interviews

Ideas for Animated Vlogs

1. Travel Vlogging

Whether showing teammates where you went on vacation, or promoting a conference your company attended, travel vlogging is an excellent medium to use. By adopting a mixed-media approach, you can include all your images and videos with all the dynamism of animation.

The above video template is ready to use with any Vyond subscription.

USE THIS TRAVEL VLOG TEMPLATE

2. LinkedIn Cover Stories

Vlogging is a particularly powerful way to build your personal brand, and what better place to do that than LinkedIn? With their new Cover Stories feature, you can add a dynamic vertical video to your LinkedIn profile right where your avatar is displayed. Learn more in our comprehensive guide to LinkedIn Cover Stories!

Vyond customers can get a head start on creating their LinkedIn Cover Story by using the example above as a template.

USE THIS COVER STORY TEMPLATE

3. Food Vlogging

Food has a magical way of bringing people together. Why not use it to bring you closer to your audience? With themes of community, story, and pleasure, it’s no wonder that culinary content is among the most popular genres around the globe. Capitalize on the trend to build a personal connection with your viewers, even if you’re not a food expert.

In 2020, we created a series of food-related videos to help connect us to the broader Vyond community as part of a year-end promotional campaign. You can watch the full series here!

WATCH THE FULL SERIES

4. Animated Interviews

Interviews are fantastic storytelling vehicles—just look at podcasts! Starting a podcast has skyrocketed in popularity as a way to easily share powerful ideas in a more human way. By introducing animation to your recorded interviews, you can unlock that potential with dynamic, engaging visuals. With Vyond Studio, you can turn voice memos, phone calls, and Zoom calls into high quality animated interviews.

Vyond customers can open the above video in Vyond Studio to peek at the scenes we build with Vyond.

OPEN THIS VIDEO IN VYOND

Build personal connections with video.

Even if you’re not among the 30% of young people aspiring to become a professional YouTuber, vlogging can be a powerful tool for building meaningful connections. Those connections could be your teammates, future employers, and your customers. With authentic, personal, and visual storytelling, the possibilities are limitless. Get started with animated video with a free 14-day trial of Vyond Studio.

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Today’s technology has made it easier than ever for health insurance companies, providers, public agencies, and support staff to create their own health videos. With tools like Vyond Studio, anyone can create custom animated videos with ease.

This year, Vyond is dealing you in with a full deck of ideas for using video. Here are four fresh ways to bring video into your practice:

1. Care Instructions
2. Mental Health Training
3. Supply Chain Education
4. Policy Communications

Healthcare Video Templates & Ideas

1. Care Instructions

Dynamic video can communicate critical information in a more understandable format than pages of photocopies. Provide care instructions that patients can reference again and again to ensure they follow the advice of their physician—or, in this case, veterinarian!

To illustrate the idea of an aftercare video, we teamed up with the veterinary specialists at Lenity to teach puppy parents how to take care of their dog after TPLO surgery. What resulted was a video that can not only help patients recover, but can help calm preoperative stress by showing what to expect after TPLO surgery. Because the video was animated using Vyond Studio, the team at Lenity can easily update the video as needed, and even tailor the video for patients with specific needs.

2. Mental Health Training

While mental healthcare has come a long way, pervasive stigma continues to prevent many from tending to their psychological well being. The cure to these biases is engaging, accessible, and accurate education. Whether you are a healthcare professional, or just looking to create training for your teams, you can reach for a tool like Vyond Studio to produce animated mental health training videos.

The video above introduces a full series of videos produced by Vyond on promoting mental health on remote teams. All the videos can be used by Vyond customers as customizable templates.

CUSTOMIZE THIS VIDEO

3. Supply Chain Education

The Internet has made it easy for anybody to do their own research. Unfortunately, it has made it equally easy for misinformation to spread. When it comes to health, it’s especially important that credible sources are sending a message that can compete in the digital landscape. Creating videos for public education is a great way to spread awareness in a transparent and credible way, building trust in your patients. With this example, viewers can better understand what happens to a COVID-19 vaccine before it reaches their arm, nurturing their confidence in evidence-based medicine.

Vyond customers can use this COVID-19 supply chain video as a customizable template.

CUSTOMIZE THIS VIDEO

4. Policy Communication

The policies that govern how healthcare is provided can be just as impactful as medicine in shaping patient behavior. Failing to communicate these policies in an easy-to-digest format can actually disincentivize getting necessary care. By spreading policy information with video, you can encourage patients to navigate their healthcare from an empowered and informed position.

In the example above, WebCE Health answers the question “What Are The New Health Reimbursement Arrangements (HRAs)?” beautifully.

Create Videos for Healthcare

Vyond Studio is designed to give everybody the power of video. Whether you’re a nurse practitioner, a benefits coordinator, or something else altogether, you can easily create your own animated videos. Kick start your first project using any of Vyond’s ready-made templates, or build your video from the ground up. Try Vyond free for 14 days, no credit card required.

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We’ve come a long way from the primitive training videos of yesteryear, and tools like Vyond Studio make it easy to engage audiences with interactive, story-driven, and on-demand content. Read on for four fresh ideas you can bring to your L&D video strategy:

• Promote Your Program
• Conference Staff Training
• Scenario-Based Training
• Cybersecurity Training

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4 Examples of Video for Learning and Development

Promote Your Program

This kind of learning and development video can boost learner engagement before your first session even starts. Promotional videos can go a long way in generating interest and excitement for any kind of learning experience. Just look at the above example from instructional design expert, Rance Greene!

Conference Staff Training

Just-in-time (“JIL”) training is one of the biggest crazes in eLearning, and with good reason. By producing short consumable chunks of Learning and Development content that learners can access as soon as they need it, you can boost retention and maximize engagement. Training videos for conference staff like the one above are perfect for giving employees everything they need for event success, whether they watch it on the plane, at the hotel, or on the conference floor.

Scenario-Based Training

One of video’s greatest superpowers is its ability to tell a story. Communicate complex ideas with training videos driven by stories and characters. Using scenario-based training not only engages learners effectively but also provides an opportunity to make the video specific to your context without revealing personal information. (It also helps that Vyond Studio comes packed with props for hundreds of industries, jobs, and settings.)

With a Vyond plan, you can customize this anti-retaliation training video by using it as a template.

CUSTOMIZE THIS VIDEO

Cybersecurity Training

Engaging learners can feel ten times more difficult when you’re faced with a tricky topic, and few topics are as tricky as cybersecurity. The all-important subject comes with everything you need to bore learners: technical jargon, regulatory policies, and abstract ideas. Use video to cut through the fog.

If you’re a Vyond customer, you can use this video—and more of our creations—as a template that you customize with your own branding and content.

CUSTOMIZE THIS VIDEO

Create Your Own Videos for Learning & Development

There’s a reason why Vyond is the leading platform for creating your own training videos. Robust and powerful customization features are all wrapped into our simple, easy-for-everyone studio that comes fully loaded with everything you need to build engaging learning experiences. See where your creativity can take you with a free 14-day trial of Vyond.

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1. 1. 1. Use data that is compelling.
      2. Use data that fits the story.
      3. Don’t overcomplicate it.
      4. Choose the right graph style.
      5. Focus on the point.
      6. Use color thoughtfully.
      7. Create a visual hierarchy.
      8. Stick to your objective.

We wanted to share some tips for data visualization created with Vyond Studio, a platform for building your own animation that comes fully loaded with data visualization features. You can choose from several graph styles and thousands of props. And over the years, we’ve gotten to see some pretty cool ways to tell a story visually:

• • • Podcast & Interview Videos
    • End-of-Year Reports
    • Event Recaps
    • Goal Progress Thermometers

Read on for inspiration and tips on how to create engaging animated data visualizations.

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4 Examples of Effective Data Visualization

Podcast & Interview Videos

Kinetic typography is one of the most powerful ways to translate dense audio into an engaging and accessible format. By creating a video, you can also add animated elements that further illustrate the concepts shared by the speaker.

Vyond customers can customize this video with their own audio, brand colors, and text.

CUSTOMIZE THIS VIDEO IN VYOND STUDIO

End-of-Year Reports

Celebrate the big wins and bring everybody up-to-date with engaging year-end reports. You can even create a character that uses your own voiceover to present the data, like in the example above!

If you have a Vyond plan, you can add your own data, characters, and branding to create your own video report.

CUSTOMIZE THIS VIDEO IN VYOND STUDIO

Event Recaps

Another good tip for data visualization: Visual note-taking is the new craze at conferences around the world, and with good reason! Translating your notes into a visual format helps you communicate the information. Meanwhile, it also aids sense-making as a synthesizing cognitive process. This example uses the format of an infinite canvas to help organize the information with a visual hierarchy.

If you’re a Vyond customer, you can open this video as a customizable template in Vyond Studio.

CUSTOMIZE THIS VIDEO IN VYOND STUDIO

Goal Progress Thermometers

Take your bulletin board goal trackers to the next level with an animated GIF! With graph styles that feature the prop of your choosing, you can show (and update) your team’s progress in a consumable format that works across email, Slack, and beyond.

Ready to make your own GIF? Use this example as a template with any Vyond plan.

CUSTOMIZE THIS VIDEO IN VYOND STUDIO

Data visualization tips to entice your audience

Excel isn’t enough to get everybody on the same page. Distribute information in an engaging way with animation. Vyond Studio makes it easy for anyone to create custom videos and animations, regardless of experience. Give it a try for free!

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1. 1. Challenge: Insist that students persevere and do their best work
   2. Classroom Management: foster orderly, respectful, and on-task classroom behavior
   3. Care: show concern for students’ emotional and academic well-being
   4. Confer: encourage and value students’ ideas and views
   5. Clarify: help students understand the content and resolve confusion
   6. Consolidate: help students integrate and synthesize key ideas

And finally:

1. 7. Captivate: spark and maintain student interest in learning

As any educator will tell you, that last point is much more easily said than done. In our increasingly digital world, how can today’s teachers defeat distractions and fully captivate their students?

That’s where video comes in. With today’s technology, it’s easy for any educator to develop engaging multimedia learning experiences that capitalize on the power of video.

This year at Vyond, we’re dealing you into a full deck of communication tools by sharing 52 unexpected use cases for video. Here are four ideas for captivating students and improving education with media you make yourself:

• Language Learning Videos
• Children’s Educational Videos
• Clarifying Complex Concepts
• Introducing Tools & Software
•  

4 Ideas for Video in Education

Language Learning Videos

Language learning makes one of the strongest cases for more captivating classrooms. Rote memorization and writing exercises pale in comparison to more engaging educational experiences. By creating your own language learning videos like the one above, you can support your own curriculum and encourage immersion, all while sparking a genuine interest from your learners.

Children’s Educational Videos

Video is a language that everyone can understand, and you can create compelling content for any age. Just take a look at this French-language video created by Big Bang Science to teach young children about exotic fruits! Creating videos with your audience in mind is the best way to captivate learners, from kindergarten to college and beyond.

Clarifying Complex Concepts

There’s a reason Clarify is one of the 7 Cs, and when it comes to clarifying complex concepts, there’s no better medium than animation. Video is a proven, brain-backed way to break down abstract ideas into easy-to-understand content. Just look at the above example, which explains our not-so-simple economy in just 48 seconds.

Introducing Tools & Software

These days, Classroom Management is as much a digital skill as it is an interpersonal one. Every day, it seems, there are new tools and technologies available to educators. Video is a great way to encourage easy adoption of those tools by teachers and students alike, as exemplified by the above training video created by Brandman University to train the trainers on using Blackboard.

Create captivating educational experiences.

Spark engagement with teachers and students alike with Vyond Studio: the platform for creating your own animated videos. Bring dynamic, captivating content to your classroom with media you make yourself. Vyond’s drag-and-drop online studio and robust customization features make it easy to build any kind of animation, no matter your experience with video. Try creating your first video with a 14-day free trial of Vyond Studio.

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• Self-Serve Help Center Videos
• Agent Introductions
• Annotated Screen Recordings
• Personalized Follow-Up

As one of the most engaging mediums around, video enables you to forge meaningful connections with customers. Video also helps award-winning support teams create quality, on-demand content at scale. Key video metrics can tell you what content is most valued, which parts of each video are most helpful, and more.

Read on to find customer support video ideas for inspiration!

4 Ideas for Customer Support Videos

Self-Serve Help Center Videos

By bringing engaging, on-demand content into your help center, you can empower customers to solve their problems without creating a new ticket. This video from the Vyond Help Center offers bite-size customer education that is engaging, memorable, and rewarding to watch. By communicating with visuals and voice, too, you can communicate complex ideas in an easy-to-understand format.

Agent Introductions

Having a direct connection to the company can go a long way to build customer loyalty, giving you an opportunity to help the customer be as successful as possible while using your product. You can use video to nurture these kinds of relationships in a personal and approachable manner, putting a face to the name of your agents while deepening the customer’s connection to your company. Just look at the example above from a member of Vyond’s customer success team!

Annotated Screen Recordings

Translate complex processes into clear step-by-step videos using annotated screen recordings! By sharing a screen recording with your customers, you can easily show them how to navigate any interface as if you were standing over their shoulder. By adding animated annotations in Vyond Studio, you can highlight important elements and illustrate abstract ideas right on top of the recording.

The video above is a great example of how to embellish a screen recording effectively, and Vyond customers can use it as a customizable template to create their own annotated screen recordings.

USE THE TEMPLATE

Personalized Follow-Up

Did you know that videos you create in Vyond Studio can also be exported as GIFs? By putting content into an image format, you can easily share it via email, social media and beyond, taking customer education to a whole new level. You can also create a GIF like the one above for personalized follow-up, instilling a more human experience in automated processes like closing unresolved tickets.

Create your own customer support videos.

Once you add video to your customer support toolbox, a whole world of possibilities will unfold. From creating proactive content to training your agents, video can help you communicate more effectively while creating a consistent and delightful customer experience. Our online animation studio makes it easy for anybody to make media that moves. Give it a try for free!

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Need some inspiration for your video marketing strategy? Look no further! We’ve got 4 video marketing ideas for you.

This year, we’re dealing you in with 52 ways to communicate with video. Today, we’re focusing on four fresh ideas for marketing:

1. Use Visual Metaphors
2. Build a Personal Brand
3. Share Customer Testimonials
4. Advertise on Social Media

Read on to get inspired, and make your own marketing videos with Vyond!

Try Vyond for Free

Video Marketing Ideas

1. Use Visual Metaphor

Video works because it engages audiences organically through rich media. By layering visuals with motion, music, and sound, you’re able to captivate the attention of your viewers.

If you have a complex idea—particularly for B2B video marketing—it’s wise to create rich media moments that communicate through metaphor. The Vyond marketing video above showcases common idioms and metaphors that can be used to get your message across with animation.

Can you think of any others? Customize these metaphors and add your own by importing this video into an existing Vyond account.

USE THIS VIDEO TEMPLATE

2. Build a Personal Brand

Video marketing isn’t just for selling a product. Use video to build a personal brand and develop a professional network!

We’ve seen tons of great examples from the Vyond Maker Community of building your personal brand with video, from video resumes to videos of recommendation and beyond! We asked one such maker, Louis Ceaser IV, to tell us more about how he creates videos for LinkedIn:

By sharing your story with video, you can create a more personal connection with your network while building a visually recognizable brand. Get started in Vyond Studio today, or connect with Louis for help.

CONNECT WITH LOUIS

3. Share Customer Testimonials

You put a lot of time and effort into making your customers happy. Once they’re singing your praises, it should be easy to get those testimonials out into the world.

Animated video provides a unique solution to sharing compelling social proof. By making your own testimonial video, you’re able to produce the content quickly and cost-effectively. With animation, you give yourself the opportunity to share testimonials anonymously with graphics and characters instead of live-action footage. The format also lends itself to easily updating the testimonial down the line.

If you’re already a Vyond customer, you can use the video above with placeholders to kick-start your own video testimonial project.

USE THIS VIDEO TEMPLATE

4. Video Marketing for Social Media

Using video in digital advertising isn’t necessarily a new idea, but there’s still plenty of room to innovate.

Another member of the Vyond Maker Community, Rued Riis, relies heavily on video to reach potential customers with Facebook video ads. In videos like the one above, he goes beyond the traditional 1-2 minute promo video to share long-form video content in his paid advertisements. These allow him to deliver meaningful value to his customers and engage them deeply despite the noisy digital landscape.

By using animation to create video ads for social media, you’re able to easily optimize your video content, too. Conduct A/B tests with slightly different versions of the same video, and continuously tweak and edit your content in response to ad performance.

Ready to master the art of animated ads? Take Rued’s course on creating animated videos with Vyond.

TAKE RUED’S COURSE

Make professional marketing videos.

You don’t have to go to film school to start making high-quality videos. With Vyond Studio, marketers and entrepreneurs alike can create professional animated video that inspires, connects, and converts. Get inspired with more video ideas, and sign up for a free trial to start making media that moves.

SIGN UP FOR A FREE TRIAL

Building an effective internal communications strategy calls on leadership to reimagine their internal communication tools. Email is no longer the reigning channel for distributing information, and its successors (like Slack) require careful implementation to avoid further fragmenting internal corporate communications.

In this article, we’re going to look at one of the most powerful internal communications tools in any employer’s toolkit: video. This year, Vyond is dealing you in with 52 ideas to improve how you communicate. Here are four inspiring examples of how to use video as an internal communications tool:

1. Rally Your Team
2. Make Your Own Memes
3. Introduce New Employees
4. Promote Diversity, Equity & Inclusion

4 Ways to Use Animated Video for Internal Communications

Roughly 93% of enterprises viewed video as a way to empower employees to share information, and it’s no wonder why. Video is a naturally engaging way to communicate, and animation makes it easy for anybody in the organization to quickly build dynamic messages that make an impact. Take a look at these four ideas for using video in your internal communications:

1. Rally Your Team

Whether you’re inviting the team to a training session or getting them excited for a wellness initiative, video is a great way to rally the team.

On the Vyond team, we’re big fans of heart health. When a few employees suggested an office fitness initiative, the HR team rose to the challenge by producing rousing promotional video above.

The great thing about videos like these is that they provide a channel for both distributing information and calling employees to action. In this case, Vyond’s director of human resources was able to engagingly illustrate why fitness matters and also introduce the Fit February initiative.

Want to challenge your own team with video? Vyond customers and free trial users can import this video as a customizable template.

MAKE YOUR OWN FIT FEBRUARY VIDEO

2. Make Your Own Memes

Even if you don’t want your videos to go viral, making your own memes is a powerful way to build team rapport. Even a quick GIF is a great way to bring folks together.

These funny pop-culture references aren’t just good for levity, either. When used correctly, memes can be a finely-tuned internal communications tool to inspire creativity, bolster morale, and encourage collaboration.

Within moments of Senator Bernie Sanders’ appearance at the 2021 United States Presidential Inauguration, he became an internet icon for his begrudging body language and wool mittens. Vyond team members Marco and Asia got inspired to create their own take on the prolific meme, and so they reached for Vyond Studio.

Within 24 hours of being shared on Vyond’s internal communications platform, the meme energized members from across the organization to build on the video together. Team members from customer success, digital marketing, community management, and video production all came together to collaborate in a cross-functional way. Memes can bring teams together, and you can even create your own memes to communicate with employees in an entertaining way.

If you have a Vyond account, you can click the button below to use Marco and Asia’s meme as an editable video template.

MAKE YOUR OWN BERNIE MEME

3. Introduce New Employees

If the Bernie meme didn’t yet convince you of our digital marketing manager’s endless creativity, check out her intro video!

Bringing new employees onto the team is an exciting yet daunting adventure. In a remote landscape with distributed teams, the need to help them make a personal connection with new colleagues is all the more critical. The solution: invite new hires to introduce themselves with video!

At Vyond, all employees are invited to use Vyond Studio to create a short video introducing themselves. Making a new hire video is a fun addition to the onboarding checklist that has a huge impact, forging personal connections across the entire team. Beyond HR, introduction videos are a great way to connect with any audience: from sales prospects to existing customers.

Asia’s introduction video (above) is an especially impressive example of making a first impression with animation. Take a look at her clever use of humor, camera movement, and color in particular.

If you have a Vyond account, you can use Asia’s example as a jumping-off point to create your own introduction video.

MAKE YOUR OWN ONBOARDING VIDEO

4. Promote Diversity, Equity & Inclusion

Training videos can—and should—be a key element of building a collaborative, supportive, and safe workplace. Employers and employees share a responsibility for developing an organizational culture that is diverse, equitable, and inclusive.

Video is a great internal communications tool for promoting DEI initiatives and bringing your team’s cultural literacy up to speed. Animated videos, in particular, allow you to make space for these topics in your internal communications action plan while giving them the care, nuance, and psychological safety they deserve.

Take it a step further by giving everybody on your team access to a tool like Vyond, allowing them to share stories they care about. While you’re at it, teach them how to make their videos accessible for everybody.

The above video is a great example of how a short video can make a lasting impact when included in your internal communications. By educating team members on cultural traditions like Juneteenth, you can engage them in a much more meaningful and memorable way than with a memo.

This Juneteenth explainer video is available to Vyond customers as an editable template video.

MAKE YOUR OWN JUNETEENTH VIDEO

Make video part of your internal communications strategy.

When it comes to how your team communicates, play with a full deck. Vyond gives everybody on your team the power of video with its build-it-yourself animation studio. With a robust library of inspiring examples and template videos, you can easily create media that moves. See if Vyond is in the cards with our free 14-day trial.

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Going beyond the written word is an easy way to get your message across effectively and efficiently. (It can be pretty fun, too!) After all; rich media moments are the best way to engage audiences in today’s hyper-saturated landscape. Even in 2017, Hubspot found people pay more attention to video content and skim written content.

With Vyond Studio, you have the power of visual communication right at your fingertips. It’s easy to make media that moves, and even a GIF made in five minutes can have a long-lasting impact.

This year, we’re dealing you in to better ways of communication with a full deck of ideas for using Vyond. Here are four fun examples of how to make an animated GIF that can take your message to the next level:

1. Meeting Invitations
2. Automated Vacation Responder
3. Ambient Movement in Presentations
4. Marketing Your Training

4 ways to use GIFs in everyday communication

1. Meeting Invitations

Go beyond boring calendar notifications, and invite folks to your next meeting with a GIF!

By using Vyond’s Character Creator, you can personalize your invitation to show who’s invited, who’s coming, and who’s leading. You can also include other visual cues that are easy to digest at-a-glance.

You can send your invitation by email and share it across other platforms like Slack, Microsoft Teams, and community groups. In this example, Vyond’s own Shari Bryant enticed her teammates to join a new company book club.

If you already have an account in Vyond, you can import this invite as a template and customize it!

USE THIS INVITE TEMPLATE

2. Automated Vacation Responder

A text-based “Out of Office” message is a huge bummer. All it stands for is a slower response.

By animating your automatic reply, you can get closer to your contacts by showing what you’re up to. It’s also a more memorable way to update folks on when they can expect you to get their email.

Create your own vacation responder in Vyond Studio, starting with a generic GIF. You can then quickly customize it with new dates, scenes, and activities when you need it. They’re also a great way to send seasonal cheer during a regional holiday.

Sign into your Vyond account or free trial and click below to import this video template into your account.

USE THIS OOO TEMPLATE

3. Ambient Movement in Presentations

Static presentation slides can disengage audiences faster than you can launch PowerPoint. Adding GIFs to master slides is a superb way to draw viewers in.

Unlike the popular GIFs you see on social media, this animation features slow ambient movement that draws the eye to the most important information. By incorporating iconography, it also gets everybody on the same page—or slide—in a more accessible way.

In Vyond’s webinars, we apply this idea with scene templates like this one. By making the most of the enter effects and motion paths in Vyond Studio, we can engage audiences even while we’re still settling in.

Copy this scene template into your Vyond account by clicking the button below!

USE THIS SCENE TEMPLATE

4. Marketing Your Training

Your training might be fun, informative, and highly impactful, but that won’t matter if you can’t even engage your team to attend the session.

Apply a marketer’s mindset to “sell” your training! With something as quick and simple as a GIF, you can create a fun way for getting the word out.

Promote your courses with a GIF or animated marketing video that shows folks why they should attend rather than telling them. Make it fun, make ‘em laugh, and make it in minutes with Vyond Studio.

If you have a Vyond account, you can import this example as a video template and add your own custom characters.

USE THIS PROMO TEMPLATE

Create your own GIFs with Vyond Studio.

When it comes to how you communicate, play with a full deck of cards. Vyond Studio gives you the power of video, GIFs, and more with animations that you create. It’s quick to make rich media that engages your audience and captures their attention. Our resource library and help center make it easy by showing you exactly how to create your own GIF. Give it a try with our 14-day free trial, no credit card required.

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