In one of our favorite articles on the topic, content marketer Shelley Walsh offers eight ideas for communicating complex data with engaging and effective visuals:
- Use data that is compelling.
- Use data that fits the story.
- Don’t overcomplicate it.
- Choose the right graph style.
- Focus on the point.
- Use color thoughtfully.
- Create a visual hierarchy.
- Stick to your objective.
We wanted to share some tips for data visualization created with Vyond Studio, a platform for building your own animation that comes fully loaded with data visualization features. You can choose from several graph styles and thousands of props. And over the years, we’ve gotten to see some pretty cool ways to tell a story visually:
Read on for inspiration and tips on how to create engaging animated data visualizations.
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4 Examples of Effective Data Visualization
Podcast & Interview Videos
Kinetic typography is one of the most powerful ways to translate dense audio into an engaging and accessible format. By creating a video, you can also add animated elements that further illustrate the concepts shared by the speaker.
Vyond customers can customize this video with their own audio, brand colors, and text.
CUSTOMIZE THIS VIDEO IN VYOND STUDIO
End-of-Year Reports
Celebrate the big wins and bring everybody up-to-date with engaging year-end reports. You can even create a character that uses your own voiceover to present the data, like in the example above!
If you have a Vyond plan, you can add your own data, characters, and branding to create your own video report.
CUSTOMIZE THIS VIDEO IN VYOND STUDIO
Event Recaps
Another good tip for data visualization: Visual note-taking is the new craze at conferences around the world, and with good reason! Translating your notes into a visual format helps you communicate the information. Meanwhile, it also aids sense-making as a synthesizing cognitive process. This example uses the format of an infinite canvas to help organize the information with a visual hierarchy.
If you’re a Vyond customer, you can open this video as a customizable template in Vyond Studio.
CUSTOMIZE THIS VIDEO IN VYOND STUDIO
Goal Progress Thermometers
Take your bulletin board goal trackers to the next level with an animated GIF! With graph styles that feature the prop of your choosing, you can show (and update) your team’s progress in a consumable format that works across email, Slack, and beyond.
Ready to make your own GIF? Use this example as a template with any Vyond plan.
CUSTOMIZE THIS VIDEO IN VYOND STUDIO
Data visualization tips to entice your audience
Excel isn’t enough to get everybody on the same page. Distribute information in an engaging way with animation. Vyond Studio makes it easy for anyone to create custom videos and animations, regardless of experience. Give it a try for free!
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